PUBG Mobile’s First Week on iOS Only Nabbed A Fifth of Fortnite’s Mobile Revenue
There’s no denying Fortnite’s massive popularity, but it seems in some respects that aspects of rival PUBG’s kingdom may be faltering a bit, at least if the mobile version of the Battle Royale title is any indication. According to market analyst group Sensor Tower, the numbers regarding PUBG Mobile’s iOS debut are in when it comes to how well the game did on mobile financially, and they’re not very good. While still excellent compared to most mobile titles that eventually fizzle out they’re great — but in terms of Fortnite revenue, it’s pretty abysmal.
PUBG made about $700,000, whereas Fornite brought home the bacon in a big way with $3.7 million. It’s not hard to see which game players are flocking to. Consider the fact that they’re also both free-to-play titles that rake in the cash via in-app purchases. PUBG Mobile’s monetization strategies were only just brought live in the past week or so, however, and it’s earned about a million dollars on both iOS and Android devices, not counting China.
But when it comes to player counts, the games are still neck and neck. PUBG had 22 million downloads via the App Store, where Fortnite only had about 3.7 million when it launched during its first week. They’re continuing to duel for position in the top free game charts on iOS as well. PUBG Mobile may need to step its game up in terms of what kind of goodies are out for players to purchase if it wants to gain the upper hand gong forward. Right now, players can only buy random loot boxes in PUBG Mobile, where Fortnite players have a lot more options, as well as special Battle Pass perks.
The mobile frontier is a great place for both titles, but it remains to be seen which one will end up winning out eventually. The real winners, though? It’s obviously the players, who get more out of the fierce competition than anyone, especially when developers are forced to contend with changing markets. We’ll continue to monitor both camps and see which game ends up taking the crown eventually, though it looks like it now very firmly rests on Fortnite’s head when it comes to on-the-go play.