The global iGaming industry is one of the world’s most highly competitive, fastest growing, and successful industries.
It’s a sector of the digital entertainment industry that brought us real money online gambling sites such as bingo & lottery websites, dedicated poker sites, online sportsbooks (aka bookmakers), and online casinos, the latter of which is my favourite.
Today, I’ve noticed that there are hundreds of sites to choose from, which means industry operators must employ a range of clever marketing strategies and adhere to strict regulatory practices to enhance their reputation, raise their global profiles, and try to remain one step ahead of their rivals.
Here is a closer look at how they remain competitive while running a transparent day-to-day operation and keeping things safe and enjoyable for people like me who join these sites.
Which best practices help operators foster a sense of trust in the industry?
I’ve signed up to many trusted sites for various reasons, and the more sites I join, the more things I recognise that help enhance their profile and give me confidence in the ones I join.
Here are some of the things online casino operators do to raise their profiles and grow their profiles:
- They obtain the necessary licenses from official licensing authorities and regulators to legally operate in one or more of the world’s biggest markets, which means they have been through rigorous background checks and a thorough vetting process before they manage to obtain a license
- They employ the most advanced cryptographic encryption cybersecurity measures, such as 128-bit or higher SSL (Secure Socket Layer) and TLS (Transport Layer Security) to keep my account safe, which prevents cybercriminals from ever obtaining my sensitive data, preferred online payment method details, money, and any private conversations I have with the life chat securely protected. Also, the web address in the URL will always start with https://
- They provide a range of internationally renowned online payment processing services to facilitate rapid and secure deposits and withdrawals to cater to a wide target audience. For example, they tend to accept debit cards, bank transfers, mobile/digital wallets, prepaid cards, and other trusted payment methods
- They will have thousands of titles to explore, all supplied by market-leading software providers only, and will have a selection of proven-performing, computer-generated and live dealer content (e.g., online fruitys, classic table and cards, video poker, bingo, scratchies, etc.). Plus, they will have high or above-average RTP (return to player) payout rates
- They will provide excellent customer service, with friendly, professionally trained, and responsive support agents, usually available to reach by email, live chat, and toll-free telephone
- The best sites, such as the top-rated casino and betting sites currently featured on the Johnslots (johnslots.com/en/) review site, will have a range of safer gambling tools for people like me to use to ensure we don’t spend more than we originally intended, such as deposit limits, session time reminders, and win/loss limits
- They will offer generous bonuses and rewarding promotional offers/loyalty programs with fair and realistic playthrough requirements (sometimes referred to as turnover, wagering, or rollover requirements)
- They use various cutting-edge AI-powered tools and applications to make the individual experience more personalised
They will also have intuitive websites that are user-friendly and easy to navigate, and all of their systems, services, and products will be fully optimised to work well in the majority of web browsers and on any decent PC or mobile device with a stable Wi-Fi/internet connection.
How do the top sites stand out from the crowd?
The most trusted sites I’ve joined comply with local and international anti-fraud/anti-money laundering policies and will be transparent in their funding.
Whenever I find a new site that I think might be worth my time, I still like to double check on the licensing authority’s website where they claim to be licensed, just to make sure they, in fact, license them because a handful of rogue sites have said they are licensed by a particular authority, when it isn’t true. These sites must be avoided at all costs.
You can check a full list of licensees on the official website of trusted authorities, such as the UK Gambling Commission, the Malta Gaming Authority, the New Jersey Gaming Commission, the Michigan Gaming Control Board, or the Gibraltar Gambling Commissioner, to name a few.
Final thoughts
Your top priority should always be to find out if a site is safe, and that it is committed to promoting responsible gambling because it won’t let you down. The easiest way I’ve found out how to do this is to trust the expert reviews on reputable sites.
If you ever encounter a technical issue or have any questions regarding your account, they will be fixed or answered immediately. It’s reliable and effective services like this that help raise their profile.
The same can’t be said of unlicensed and unregulated sites, which will do little or nothing to help you if any issues arise.
Always remember to look for the safest sites with the proper licensing because they will always be controlled by honest and legitimate operators who have your best interests in mind.