Esports Betting Provider Pinnacle Partners with GRID for Esports Data
Pinnacle, one of the largest esports betting providers, has announced a new partnership with GRID. The latter was founded last year and provides a variety of different esports data solutions in the esports industry. Announced at the ESI London conference, the new partnership highlights Pinnacle’s efforts to maintain their place at the forefront of esports betting.
What the New GRID Partnership Means for Pinnacle Esports Betting
GRID, which was founded in 2018, acquired the exclusive distribution rights for StarLadder Berlin Major data last month. (No small acquisition, as one of the largest CS:GO esports tournaments.) Evidently, this acquisition has made the company more attractive to potential business partners, including Pinnacle. Indeed, this partnership with Pinnacle is likely to make GRID much higher profile. “There is no secret as to Pinnacle’s expertise across traditional sports and track record as a pioneer in esports betting,” said GRID CEO Moritz Maurer; “To align ourselves with such a powerful and well-respected brand pays tribute to the work we have carried out to date in executing on GRID’s vision of building a scalable data infrastructure across the most relevant esports titles […]”
GRID will be providing Pinnacle with esports data from their own data sources. (In addition to data solutions and B2B services.) In the case of B2B, the company will be promoting Pinnacle Solution, one of Pinnacle’s key products. At present, Pinnacle sits at the top of the esports betting industry. However, according to this website, just as online gambling sites have grown rapidly in recent years, so have esports betting providers. As a result, the company can’t afford to rest on their laurels. “We’ve gone from being one of the only bookmakers offering esports,” comments Marco Blume, Pinnacle’s Trading Director; “to having all the big names posting markets across different titles in the last few years.
The Pinnacle – GRID partnership will help the company to stay abreast of, and adapt to, the latest industry developments when it comes to new data. “There’s no question that the quality of our product is head and shoulders above anything else out there,” continues Blume; “but we know we can’t stand still and we have to work hard to stay at the top. This deal with GRID is an important part of the esports evolution at Pinnacle. We have a reputation to maintain and thanks to the quality of data that GRID can provide, we’re only going to keep improving.”
This new partnership between Pinnacle and GRID comes at a time when the esports betting market continues to grow. In 2019, Statista reports that the esports market generated 1.1 billion USD in revenue. While the leading region based on esports revenue this year has been China, Europe is the second largest market based on viewer share. The site also reports that the second most wagered on esport in 2016 around the globe was CS:GO.
Smart business partnerships like the one between GRID and Pinnacle not only can help companies in the sector, but also can provide a better experience for bettors online. This in turn can continue to fuel market growth. And while Pinnacle may now be just one of many websites offering esports gambling, that means more choices for punters, and more opportunities to profit.
If getting into esports betting is something which interests you, Pinnacle remains at the forefront. But you should consider joining more than one sportsbook. This will make it possible for you to check the odds at multiple sites before you place your esports wagers. This is essential if you are value shopping, which is one of the keys to esports betting success.