I imagine it’s like owning a Ferrari or Lamborghini. Status symbol. Just a different kind of status symbol. The same way some women won’t own a purse that costs less than $10k, or some people won’t wear any kind of watch other than a $35k Rolex. Personally I tend to get my purses at Walmart. I only have one that I got at a department store and it was around $50. I don’t need status. I just go for what I like that’s in my price range. As for watches, I’m a Citizen snob. But that has nothing to do with any kind of status. I just love their watches.