Israel’s Playtika acquires SuperPlay in mega deal

[Cpvr]

Sep. 22, 2024 / JNS)

Herzliya-based online game developer Playtika Holding Corp. (Nasdaq: PLTK) has announced a definitive agreement to acquire Tel Aviv-based mobile gaming company SuperPlay. The deal, valued at up to $1.95 billion, marks a significant milestone in the Israeli gaming landscape and highlights the country’s growing influence in the global mobile gaming market.

Under the terms of the agreement, Playtika will pay an initial $700 million for SuperPlay, with the potential for an additional $1.25 billion in contingent consideration over the next three years, subject to meeting certain financial targets. The transaction, expected to close in the fourth quarter of 2024, is poised to strengthen Playtika’s position in the competitive mobile gaming industry.

SuperPlay, founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, has quickly established itself as a formidable player in the mobile gaming space. The company’s portfolio includes two successful titles: Dice Dreams, a fast-growing coin looter game, and Domino Dreams, a popular board game. As of August 2024, these games boasted a combined 1.7 million average daily active users, demonstrating SuperPlay’s ability to create engaging and widely adopted mobile gaming experiences.

Robert Antokol, CEO of Playtika, emphasized the strategic importance of the acquisition, stating, “We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities. SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide.”
 

source: Jns

[killamch89]

Wow, this acquisition really highlights the rapid growth of the mobile gaming sector in Israel. It’s interesting to see how Playtika is strategically positioning itself with SuperPlay’s established titles.

[GameOn]

Playtika acquiring SuperPlay is a $1.95 billion investment and it's definitely at the top of mobile gaming. I think both SuperPlay’s Dice Dreams as well as Domino Dreams would complement Playtika’s lineup quite well.

 

[Button]

SuperPlay has a good story to tell. It was established in 2019 and being purchased for $1.95 billion is a big profit . This is the kind of growth we need to see in indie dev.

[Lens]

The transaction between Playtika and SuperPlay proves that great minds and ideas originate from thinking. I think we should look forward to more companies from Israel to dominate the international market in gaming.