Cpvr Posted October 22 Share Posted October 22 OpenAI’s SearchGPT, initially launched as a temporary prototype in July, is set to be integrated into ChatGPT by the end of the year. This update was confirmed by Varun Shetty, OpenAI’s head of media partnerships, during an event for news publishers, as reported by PressGazette. No Ad Revenue Sharing Publishers hoping for ad revenue from SearchGPT or ChatGPT may be disappointed, as the primary benefit will come in the form of traffic and clicks. Shetty emphasized that searchers now expect direct answers rather than just a list of links. During his talk at the Twipe Digital Growth Summit in Brussels, Shetty shared the following insights: • Traffic Opportunities: “We believe there’s a chance to bring significant new traffic from fresh audiences. Whether that value is enough to keep partners engaged will depend on the results.” • Balancing Needs: “Our focus is on providing users with answers while ensuring publishers are properly credited and receive meaningful traffic.” • Driving Click-Through: “We aim to create a rich informational experience while offering as many opportunities for users to click through to original sources.” • Encouraging Exploration: “We think users want to verify the information, satisfy their curiosity, and explore deeper by clicking through, especially when they trust the source.” The Role of Generative AI in News Shetty acknowledged that AI-generated news isn’t something audiences desire, but generative AI can support journalists in meaningful ways. For example, it can tailor content for different audiences, convert text to audio or video, and assist with translations. • AI as a Tool: “While no one wants to consume fully AI-generated news, AI can streamline tasks like suggesting stories, selecting photos within a CMS, or generating context boxes for articles.” Why This Matters Although SearchGPT currently has around 10,000 U.S. users, enterprise SEO platform BrightEdge reports it’s already driving more traffic for large brands than competitors like Perplexity. However, the potential ad revenue from this traffic will likely be minimal, generating only small returns. While ChatGPT isn’t poised to rival Google’s dominance in search anytime soon, its growing popularity signals a shift in the search landscape. As a result, generative engine optimization (GEO) will become an essential focus for SEO strategies moving forward. source: Searchengineland Link to comment Share on other sites More sharing options...
killamch89 Posted October 23 Share Posted October 23 So you mean, we don't have to put up with Google's annoying and shitty ads populating the search results?! Sign me up. Link to comment Share on other sites More sharing options...
