killamch89 Posted January 19 Share Posted January 19 In the gaming industry, we've seen a rise in controversial marketing tactics, such as misleading trailers or exaggerating game features. While it might boost initial sales or hype, does it cross an ethical line? Should developers and publishers be held accountable for how they represent their games, or is it just a competitive strategy? Where should we draw the line between effective marketing and misleading the consumer? Link to comment Share on other sites More sharing options...
Scorpion Posted January 25 Share Posted January 25 Misleading marketing erodes trust. Developers should prioritize honest representation, as transparency builds long-term relationships. Effective marketing shouldn’t compromise ethical standards. Link to comment Share on other sites More sharing options...
killamch89 Posted January 26 Author Share Posted January 26 Misleading trailers are unethical because they break the trust between developers and their audience. Gamers invest their money and time based on promises made in marketing, and when those promises aren't met, it damages not only the reputation of the game but also the industry as a whole. Link to comment Share on other sites More sharing options...
Kennysplash Posted January 29 Share Posted January 29 This can be likened to clickbait in blogging. They present a concept that is entirely different from the product and people end up feeling betrayed. If developers are sure of e what they have done they have no need for misleading trailers. killamch89 1 Link to comment Share on other sites More sharing options...
killamch89 Posted January 31 Author Share Posted January 31 On 1/29/2025 at 12:13 AM, Kennysplash said: This can be likened to clickbait in blogging. They present a concept that is entirely different from the product and people end up feeling betrayed. If developers are sure of e what they have done they have no need for misleading trailers. I agree. You don't need misleading trailers if your game is of high quality. Link to comment Share on other sites More sharing options...
The Blackangel Posted February 1 Share Posted February 1 No, it’s not. A misleading trailer simply says that the game is pure shit. I’ve downloaded a few games on my iPad that looked great. But when I go to play them the entire thing is literally 100% not what the trailer showed. The only thing they have in common is the name. It pisses me off, but when I see that, I just delete the game and move on. Now imagine if a trailer for GTA6 showed you starting off with a gold Ferrari, but you actually start off with a rusted out Ford. Every GTA gamer would be screaming for Rockstar’s blood. Not only is it bad business, but it’s a big “Fuck You” to the ones who would shell out the money for the game. Link to comment Share on other sites More sharing options...
