Gearbox Releases New Borderlands 3 Holiday Sing-Along Video
Earlier this month, Gearbox began their holiday events for Borderlands 3 with Gift of Mayhem, a day-by-day event including free codes for cosmetic and the like. Additionally, the studio recently released a Borderlands 3 holiday video featuring puppets, and now, the studio has put out a sing-along version of that video to further promote Gift of Mayhem and, presumably, holiday sales of the game.
Borderlands 3 Holiday Ads and Gift of Mayhem Event
The release of this new Borderlands 3 holiday sing-along video comes just a day after that of Moxxi’s Heist of the Handsome Jackpot; the first major story DLC for the game. With the DLC now available, and the Takedown at Maliwan’s Blacksite getting tweaks in the latest update as well as upcoming changes, Gearbox is evidently trying to push holiday sales of the game. That has meant, it seems, something of a return to their off-the-wall style of advertising which was so prevalent prior to the game’s release.
Indeed, gamers thinking of picking up Borderlands 3 this holiday are in luck, as Gearbox are offering sale discounts on the game at a wide variety of retailers. You can get up to $30 off Borderlands 3 on PS4, Xbox One, or PC on the Epic Games Store. The full list of retailers offering discounts is available here. “Buying a copy of Borderlands 3 for someone you know is like a two-for-one deal,” writes Gearbox; “they get the gift of shooting and looting as a badass Vault Hunter, and you’ll have another buddy for some co-op play.”
If you do end up getting Borderlands 3 this holiday, be sure to use the Gift of Mayhem codes while you can to download free content. You can redeem SHiFT codes both in-game and on the SHiFT website itself. Additionally, Gearbox recently launched new Twitch Prime loot drops for Borderlands 3, if you link your Twitch Prime account to the game.