As the November election draws closer in the United States, a new two-part series officially launched in the NBA 2K21 game. The first part of the series involves the voting rights group More Than A Vote, which is led by Lebron James along with other Black athletes. The initiative is an attempt to appeal to the millennials and Gen Z voters who log in to play NBA 2K21.
NBA 2K21 More Than A Vote segment goes live in NBA 2KTV
Uninterrupted will be a two-part series of segments shown in NBA 2K21 to address social injustice and racial inequality issues. The segment will appear as part of 2KTV, the in-game video series that arrives each week in the game and on YouTube. The 2KTV show features various news and updates about the video game, interviews with NBA stars, and more.
The first part of the two-part series debuted on Friday, October 16’s Episode 7 of NBA 2K21’s 2KTV. Produced in partnership with Spring Hill Co. (LeBron James’ entertainment company), it features ESPN analyst Maria Hill, who appears on ABC and ESPN’s NBA in-studio programs. Hill is also a member of More Than a Vote.
Hosts Chris Manning and Alexis Morgan present the new series at the 6:20 mark of the new 2KTV episode (below). Manning says, “At 2K, we’re all about doing our part to helping achieve social justice worldwide.”
“So today we are launching a new series in partnership with the Spring Hill Company to address injustice and explore how we can achieve the goal of equity and equality,” Morgan adds.
Check out the new 2KTV episode in the YouTube video below.
Series aims to encourage young Black voters, millennials, and Gen Z
The news of More Than a Vote’s initiative in NBA 2K21 first arrived via an Axios report. According to the website, the second episode of the series will feature the Atlanta Hawks’ Trae Young.
“I’d just turned 18 during the last presidential election, and I didn’t fully grasp how important it was to exercise my right to vote,” Young said with regards to the voting situation. “This time I understand what’s at stake.”
The initiative looks to encourage young Black voters to get their voices heard in the upcoming election. As mentioned, it also applies to the millennials and Generation Z voters.
In 2016, 88 percent of Americans aged 18 to 30 said they intended to vote in 2016. However, only 43 percent of them actually did, based on American National Election Studies data.
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