Ahead of the launch of the PS5, later this year, Sony has announced the establishment of ‘PlayStation Studios’. This new brand will serve to unite the company’s various first-party developments when the PS5 launches. It features a flashy new opening video, which debuted earlier today, which will play ahead of all Sony-developed PS4 and PS5 games.
‘PlayStation Studios’ and the Future of PlayStation
Today, Sony unveiled both their new logo and opening video for PlayStation Studios; a brand unification of sorts for the company’s first-party games. As the video demonstrates, this new brand focuses heavily on the best-known PlayStation exclusives which were developed or managed by Sony Interactive Entertainment’s Worldwide Studios; familiar titles like Uncharted, The Last of Us, and Horizon: Zero Dawn.
“We are really excited about this,” says Eric Lempel, Sony Interactive Entertainment’s head of global marketing and senior vice president; “Over the last few years – and even the last decade – the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
According to Sony, PlayStation Studios won’t have launched by the time Ghost of Tsushima or The Last of Us: Part II release later this year. As such, those games won’t feature the new branding. Rather, the brand launch is due to arrive towards the end of 2020, alongside the launch of the PS5. The PlayStation Studios brand will be used for all games developed by Sony’s first-party studios; including, for example, Guerrilla Games, Insomniac, Naughty Dog, and Santa Monica Studios. In addition, it will also appear on games developed by any external studios hired by Sony to work on projects under their direction or management.